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Give A Note Foundation: 2022 SXSW Activation


Give A Note Foundation



  • Give A Note Foundation, a 501(c)(3) organization supporting equity in music education, K-12 hired AFA to help build brand awareness and raise its profile at SXSW.

  • AFA curated a special lineup that included The Warning, a sister rock trio from Mexico and the legendary Sammy Hagar & The Circle to perform at the iconic Lady Bird Lake Stage.  AFA leveraged the relationship with Sammy Hagar’s various spirits brands, which included Santo Tequila and Sammy’s Beach Bar Rum & Co RTDs.  AFA provided sponsorship from Gibson Gives, OWC and additional partners.

  • 13,000+ attendees packed Lady Bird Lake Stage and became the most talked about and highest attended event at SXSW in 2022.  Sponsorship brought in by AFA helped underwrite all costs and provided a significant amount of exposure for the Foundation with their physical footprint onsite and the digital content captured.

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