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Give A Note Foundation: 2023 SXSW Activation


Give A Note Foundation



  • Off the heels of the success at SXSW 2022, AFA was again enlisted to activate at SXSW 2023.  The task at hand was to increase the fundraising quota for Give A Note Foundation and bring additional awareness to the mission.

  • AFA curated a showcase with legendary and breakthrough talent that included Robby Krieger of The Doors, Dennis Quaid, Talib Kweli, Bartees Strange and more. AFA secured numerous sponsors including Uncle Nearest Whiskey, Netflix, Duravo Luggage and Gibson. AFA partnered with American Songwriter to create a flyaway contest that provided a lucky winner with a one of a kind experience and over $25k worth of prizing.

  • A sold out performance at SXSW, 1100+ attendees at the Belmont. 105% increase in sponsorship revenue from the previous year and the establishment of Give A Note Foundation as a household name at SXSW.

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