The SDR Show, co-hosted by long time tv/radio host Ralph Sutton and all star comedian Big Jay Oakerson under the GaS Digital Network of podcasts, approached AFA with the need to bring in unique, engaging talent and to find effective methods for streamlining and significantly boosting their viewership.
GaS Digital Network
Client:
GaS Digital Network
2023
GaS Digital Network
Artist For Artist
Process
AFA developed a comprehensive campaign leveraging their extensive talent network and executed a robust social media strategy. This strategy focused on producing high-quality content, creating click-worthy clips and maintaining a consistent posting schedule. Emphasis was placed on maximizing audience engagement through thoughtful captions and interactive prompts.
GaS Digital Network
Artist For Artist
Results
Throughout the campaign, AFA successfully booked high profile guests, including legendary hip-hop MC Melle Mel of Grandmaster Flash and the Furious Five. AFA achieved a 975% increase in Instagram reach and sustained consistent growth on TikTok with multiple posts going viral. Key factors driving this success included strategic use of location tags, hidden SEO keywords and engaging video enhancements like overlays and SFX, all of which encouraged audience interaction and elevated content visibility.
Project Services:
Talent Booking / Creative Strategy / Social Media Marketing
Talent Booking / Creative Strategy / Social Media Marketing
Artist For Artist
NYC
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Testimonials:
"AFA exceeded all of my expectations and truly delivered! They nailed every aspect. We will certainly work with AFA in the future."
Jermi Gorman
President of Worldwide Advertising
Netflix
"Working with AFA has provided amazing artist and fan experiences with crucial give back opportunities for our foundation and non-profit partners."
Beth Heidt
Chief Marketing Officer
Gibson Brands, Inc.
"Artist For Artist understands how to execute a successful event from all angles and always deliver. Production stands out when you can feel the passion that’s driving it behind the scenes. With AFA, this is always the case."
James Minor
VP of Festival
SXSW