Give A Note Foundation, a 501(c)(3) organization supporting equity in music education, K-12 hired AFA to help build brand awareness and raise its profile at SXSW.
Give A Note Foundation: 2022 SXSW Activation
Client:
Give A Note Foundation
2022
Give A Note Foundation: 2022 SXSW Activation
Artist For Artist
Process
AFA curated a special lineup that included The Warning, a sister rock trio from Mexico and the legendary Sammy Hagar & The Circle to perform at the iconic Lady Bird Lake Stage. AFA leveraged the relationship with Sammy Hagar’s various spirits brands, which included Santo Tequila and Sammy’s Beach Bar Rum & Co RTDs. AFA provided sponsorship from Gibson Gives, OWC and additional partners.
Give A Note Foundation: 2022 SXSW Activation
Artist For Artist
Results
13,000+ attendees packed Lady Bird Lake Stage and became the most talked about and highest attended event at SXSW in 2022. Sponsorship brought in by AFA helped underwrite all costs and provided a significant amount of exposure for the Foundation with their physical footprint onsite and the digital content captured.
Project Services:
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / Venue Sourcing / Festival Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / Venue Sourcing / Festival Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content
Artist For Artist
NYC
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Testimonials:
"AFA exceeded all of my expectations and truly delivered! They nailed every aspect. We will certainly work with AFA in the future."
Jermi Gorman
President of Worldwide Advertising
Netflix
"Working with AFA has provided amazing artist and fan experiences with crucial give back opportunities for our foundation and non-profit partners."
Beth Heidt
Chief Marketing Officer
Gibson Brands, Inc.
"Artist For Artist understands how to execute a successful event from all angles and always deliver. Production stands out when you can feel the passion that’s driving it behind the scenes. With AFA, this is always the case."
James Minor
VP of Festival
SXSW