Off the heels of the success at SXSW 2022, AFA was again enlisted to activate at SXSW 2023. The task at hand was to increase the fundraising quota for Give A Note Foundation and bring additional awareness to the mission.
Give A Note Foundation: 2023 SXSW Activation
Client:
Give A Note Foundation
2023
Give A Note Foundation: 2023 SXSW Activation
Artist For Artist
Process
AFA curated a showcase with legendary and breakthrough talent that included Robby Krieger of The Doors, Dennis Quaid, Talib Kweli, Bartees Strange and more. AFA secured numerous sponsors including Uncle Nearest Whiskey, Netflix, Duravo Luggage and Gibson. AFA partnered with American Songwriter to create a flyaway contest that provided a lucky winner with a one of a kind experience and over $25k worth of prizing.
Give A Note Foundation: 2023 SXSW Activation
Artist For Artist
Results
A sold out performance at SXSW, 1100+ attendees at the Belmont. 105% increase in sponsorship revenue from the previous year and the establishment of Give A Note Foundation as a household name at SXSW.
Project Services:
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / Venue Sourcing / Festival Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / Venue Sourcing / Festival Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content
Artist For Artist
NYC
Let's Get To Work!
Liked what you saw? Every brand has a story worth telling — let’s make yours unforgettable. Whether you’re ready to launch something new or reinvent what already exists, we’re here to bring bold ideas to life and drive real results. Reach out, and let’s start crafting your next success story together.
Contact Us
More Stories
Testimonials:
"AFA exceeded all of my expectations and truly delivered! They nailed every aspect. We will certainly work with AFA in the future."
Jermi Gorman
President of Worldwide Advertising
Netflix
"Working with AFA has provided amazing artist and fan experiences with crucial give back opportunities for our foundation and non-profit partners."
Beth Heidt
Chief Marketing Officer
Gibson Brands, Inc.
"Artist For Artist understands how to execute a successful event from all angles and always deliver. Production stands out when you can feel the passion that’s driving it behind the scenes. With AFA, this is always the case."
James Minor
VP of Festival
SXSW