AFA partnered with Give A Note Foundation for it’s 3rd annual Official SXSW event. The challenge was to create a multi-faceted social impact experience for the foundation, partners/sponsors and attendees.
Simultaneously, AFA was also tasked with launching Artist For Action at SXSW to shine a spotlight on gun violence prevention and bring new artist ambassadors into the coalition.
Give A Note Foundation: 2024 SXSW Activation
Client:
Give A Note Foundation
2024
Give A Note Foundation: 2024 SXSW Activation
Artist For Artist
Process
In partnership with Give A Note and SXSW, AFA created, built and branded “Take Action x SXSW” securing two back to back Official SXSW Showcase nights at Mohawk, one of the most sought after venues in Austin. The flexibility of two nights allowed AFA to deftly curate and combine efforts for both Give A Note Foundation and Artist For Action. The team programmed over 35 artists across two stages. The Headliners included Slick Rick, Just Blaze, Bootsy Collins & Friends along with a supporting cast of developing and International talent.
AFA also programmed a Music Industry Day Summit in venue with over 30 panelists including stakeholders and C-level Executives from Billboard, Bandsintown, Music Managers Forum - US and more. A dedicated RSVP registration page was built to track attendees. In addition to the Summit, AFA created additional onsite impact with HeadCount and leveraged a partnership with SixDegrees.org, Building Kits by Kevin Bacon and Matthew McConaughey’s just keep livin Foundation to provide essential item to Title I Austin schools.
Give A Note Foundation: 2024 SXSW Activation
Artist For Artist
Results
AFA created enormous impact resulting in over 3500 attendees with RSVPs across both days. AFA brought in a diverse group of Partners including Amuse, Audix, Bandsintown, American Songwriter, MMF-US, Gibson, Poppi and more to support the initiatives. Rolling Stone highlighted the showcases with two articles. The organic content and digital footprint resulted in over 167M impressions. Over 22,000 essential items were delivered to Austin Title I schools.
Project Services:
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / Venue Sourcing / Festival Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / Venue Sourcing / Festival Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content
Artist For Artist
NYC
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Testimonials:
"AFA exceeded all of my expectations and truly delivered! They nailed every aspect. We will certainly work with AFA in the future."
Jermi Gorman
President of Worldwide Advertising
Netflix
"Working with AFA has provided amazing artist and fan experiences with crucial give back opportunities for our foundation and non-profit partners."
Beth Heidt
Chief Marketing Officer
Gibson Brands, Inc.
"Artist For Artist understands how to execute a successful event from all angles and always deliver. Production stands out when you can feel the passion that’s driving it behind the scenes. With AFA, this is always the case."
James Minor
VP of Festival
SXSW