Artist For Artist, in partnership with Reeperbahn Festival, set out to bring international indie talent to the forefront at the premiere festival for new artists in Hamburg, while showcasing Gibson's commitment to supporting emerging artists.
Reeperbahn Festival 2024
Client:
Reeperbahn Festival
2024
Reeperbahn Festival 2024
Artist For Artist
Process
We curated the main outdoor stage, Spielbude XL, featuring panels with top industry experts from SXSW, Nürnberg Pop, Sentric, Playground Music and NME along with performances by Tribe Friday (SWE), Girl and Girl (AUS), and Deer Park Avenue (DE) showcasing the power of Gibson guitars. A Gibson Les Paul Studio "The One" giveaway boosted engagement, driving festival-goers to interact with both the brand, the artists and the panelists on site.
Reeperbahn Festival 2024
Artist For Artist
Results
The day long activation drew over 2000 attendees, generating significant engagement both on-site and online with increased web traffic to the site by 35%, and a 25% boost in social media followers during festival week. The Gibson Les Paul Studio "The One" guitar giveaway attracted hundreds of contest entries, driving increased audience interaction. Additionally, participating artists saw a 20% spike in streaming numbers post-festival, further amplifying Gibson’s role in supporting indie talent.
Project Services:
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / Venue Sourcing / Festival Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content / Panel Curation
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / Venue Sourcing / Festival Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content / Panel Curation
Artist For Artist
NYC
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Testimonials:
"AFA exceeded all of my expectations and truly delivered! They nailed every aspect. We will certainly work with AFA in the future."
Jermi Gorman
President of Worldwide Advertising
Netflix
"Working with AFA has provided amazing artist and fan experiences with crucial give back opportunities for our foundation and non-profit partners."
Beth Heidt
Chief Marketing Officer
Gibson Brands, Inc.
"Artist For Artist understands how to execute a successful event from all angles and always deliver. Production stands out when you can feel the passion that’s driving it behind the scenes. With AFA, this is always the case."
James Minor
VP of Festival
SXSW