To mark the release of Three Chord Bourbon's new Volume 2 line, AFA worked with rock legend Neil Giraldo to craft a bi-coastal activation celebrating music, craftsmanship and creative legacy. Held at Power Station Studios in NYC and Sunset Marquis / Morrison Hotel Gallery / Bar 1200 in LA, the events invited fans, industry peers and collaborators to connect over live performance, storytelling, and small-batch bourbon.
Three Chord Bourbon: Bi-Coastal Activation
Client:
Three Chord Bourbon & Neil Giraldo
2025
Three Chord Bourbon: Bi-Coastal Activation
Artist For Artist
Process
AFA handled full-scale production, visual branding, and programming/content direction across both activations—from partnerships to RSVP page creation and data capture to environment styling and social rollout. We built the visual narrative around Neil’s multi-decade career and his first return to Power Station in over 40 years, developing a live experience that honored both the artist and the spirit. Both VIP events hit capacity, creating intimate, high-impact moments for attendees on both coasts.
Three Chord Bourbon: Bi-Coastal Activation
Artist For Artist
Results
A high touch event series, brand recognition across digital and physical touchpoints with a focus on press, and a campaign that connected Three Chord’s story with a multigenerational creative audience. The activations sparked strong organic engagement across platforms and built momentum for future collaborations.
Project Services:
/ Production / Partnerships / Promotions / Budget Management / PR Strategy / Creative Strategy / Venue Sourcing / Programming / Content Creation
/ Production / Partnerships / Promotions / Budget Management / PR Strategy / Creative Strategy / Venue Sourcing / Programming / Content Creation
Artist For Artist
NYC
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