The WNBA's Washington Mystics were looking for a partner to support and bring activities and talent to their annual Gun Violence Awareness game. They wanted to create an engaging, inspiring and uplifting halftime show and pre-game activation in front of a sold out crowd at Capital One Arena with rookie sensation Caitlin Clark making her debut in the Nation’s capital.
WNBA Wear Orange: Artist For Action
Client:
WNBA
2024
WNBA Wear Orange: Artist For Action
Artist For Artist
Process
With the successful launch of Artist For Action and its broad coalition of artists, AFA was well equipped to handle the task at hand. AFA identified and secured Bootsy Collins, legendary bassist, singer-songwriter and member of Parliament Funkadelic to Co-Host alongside his wife Pepperminte Patti and musician turned Co-Founder/Co-CEO of Sandy Hook Promise, Mark Barden. With the go-go subgenre of funk music originating in Washington DC in the mid '60’s to late '70’s, the fit couldn’t have been more appropriate. Additionally, AFA partnered with the Non-Violence Project and Women of Type to create a one of a kind Washington Mystics custom 1 meter Knotted Gun Sculpture that will permanently live at their arena.
WNBA Wear Orange: Artist For Action
Artist For Artist
Results
The sold out crowd of 20,000+ broke the record for the most well-attended WNBA game in history. These fans were treated to an incredible halftime performance that electrified the crowd. The Mystics ownership, a multitude of celebrities and political officials were in attendance for this historic, nationally-televised game. The Mystics leadership was delighted with the Knotted Gun emblazoned in Mystics red and blue along with the words “Run It Back” - an ode to their 2019 championship season. Attendees left the game with a sense of hope, knowing that gun violence is preventable.
Project Services:
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / WNBA Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content
/ Production / Talent Booking / Budget Management / PR Strategy / Creative Strategy / Social Impact / WNBA Integration / Merch Production / Partnership / Sponsorship / Brand Activation / Content
Artist For Artist
NYC
Let's Get To Work!
Liked what you saw? Every brand has a story worth telling — let’s make yours unforgettable. Whether you’re ready to launch something new or reinvent what already exists, we’re here to bring bold ideas to life and drive real results. Reach out, and let’s start crafting your next success story together.
Contact Us
More Stories
Testimonials:
"AFA exceeded all of my expectations and truly delivered! They nailed every aspect. We will certainly work with AFA in the future."
Jermi Gorman
President of Worldwide Advertising
Netflix
"Working with AFA has provided amazing artist and fan experiences with crucial give back opportunities for our foundation and non-profit partners."
Beth Heidt
Chief Marketing Officer
Gibson Brands, Inc.
"Artist For Artist understands how to execute a successful event from all angles and always deliver. Production stands out when you can feel the passion that’s driving it behind the scenes. With AFA, this is always the case."
James Minor
VP of Festival
SXSW