Case Study: Producing the Impact Summit x Music Education with Let Music Fill My World
- Artist For Artist
- Dec 8, 2025
- 2 min read
Cultural touchpoints, genuine experiences and human connection are cornerstones of crafting truly impactful activations. That is the core ethos of Artist For Artist®; whether we're producing experiences for brands, non-profits, or artists.
In October 2025, we partnered with Let Music Fill My World and Tullman Family Office to produce the inaugural Impact Summit x Music Education - a two-day event held in Memphis, TN, designed to advance strategy and collaboration around national music education initiatives.
The goal was to bring together stakeholders from across education, philanthropy, music, and government to exchange ideas and drive long-term impact. But, to maximize impact, the event needed to be more than your average, boring conference. It had to inspire attendees to move the field of music education forward. Here's how we achieved just that:
To maximize impact, we combined working sessions and strategic discussions with cultural programming meant to build connection and momentum. Held at iconic Memphis venues; the Rock & Soul Museum and Graceland, the program included:
Working group sessions on national music education strategy
An exclusive conversation and performance featuring Matt Sorum (Guns N’ Roses, Velvet Revolver) and rising singer/songwriter guitar virtuoso Grace Bowers
Guided tours of Graceland for all attendees
Full-service hospitality across dinners, lunches, and networking sessions
AFA designed and produced all creative and operational elements of the experience, including custom digital and print materials, talent handling, production planning, and post-event content capture. The result was a seamless, high-touch program that prioritized human connection and mission alignment in equal measure.
While this event was private and invite-only, it served as a strong example of how thoughtful experiential production can elevate strategic outcomes. Through a mix of cultural storytelling, real-world logistics, and artist-driven programming, AFA helped Let Music Fill My World host a gathering that felt purposeful, connective, and actionable - all while staying aligned with the organization's long-term goals.
Do you need help producing your next high-impact event? Schedule a call with us and let's get to work!
