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Give A Note Foundation + Artist For Artist present:
Take Action x SXSW March 11 + 12 @ Mohawk (912 Red River St.)
Join us for an interactive and electrifying series of events curated by Give A Note, Artist For Artist and Artist For Action where music meets purpose with a dynamic mix of talent, activism and entertainment. With (2) Official SXSW Showcases and (1) Day Party / Music Summit featuring over 30 artists and 35 panelists on 2 stages over 2 days, prepare for an unforgettable journey highlighting the power of music, education and advocacy. From legendary icons to groundbreaking talent, each artist shares a common goal: to ignite change through their artistry.
During our day party and educational Music Summit, participate in engaging discussions with industry leaders and passionate artists, all committed to driving meaningful impact with the latest tips and tricks of the business. While the evening Official SXSW Showcases are Badge Only, the Daytime Summit Experience is free and open to the public with registration. Come together as we amplify voices, inspire change and take action at SXSW. Register now to secure your spot in shaping a brighter future through music.
Help support the cause! Donate to Give A Note Foundation HERE to support music education in underserved communities.
SCHEDULE
*all events at Mohawk 912 Red River St.
MONDAY MARCH 11TH
7pm - 2am: Give A Note Foundation + Artist For Artist present TAKE ACTION x SXSW Official Showcase (1 of 2)
7pm: Doors Open
OUTDOOR STAGE
8:00PM Tuomo & Markus feat. Verneri Pohjola
8:50PM Deer Park Avenue
9:40PM Red Axes
10:40PM Mark Barden & Friends w/ Ken Pomeroy
11:30PM Jo Alice
12:20AM Telescreens
1:20AM Do Nothing
INDOOR STAGE
8:20PM The Overland
9:10PM Alisa Amador
10:00PM Wic Whitney
10:50PM Laney Jones
11:40AM Salsa Windfall
12:30AM Chance Emerson
1:30AM Sexpop
TUESDAY MARCH 12TH
12pm - 6pm: Give A Note Foundation + Artist For Artist present TAKE ACTION x SXSW Day Party & Music Summit powered by Bandsintown + MMF-US
A free afternoon of proven tools, tricks + actionable insights from industry experts.
OUTDOOR STAGE
12:00PM American Songwriter VIP - Grandmaster
12:50PM boy wonder
1:40PM DBMK
2:30PM Hotel Mira
3:20PM semiwestern
4:10PM Bay Ledges
5:10PM Adaline
INDOOR STAGE
12:10PM Artist For Action: Amplifying Social Change Through Music
Music is a powerful and transformational force for social change, uniting artists and activists in a movement towards a more equitable world. Discover how coalitions and voices in the music industry are driving meaningful impact and inspiring action on critical social issues.
Moderator:
Dendy Jarrett: Give A Note Foundation, CEO
Panelists:
Stacy Huston: SixDegrees.org, Executive Director
Mark Barden: Artist For Action / Sandy Hook Promise, Co-Founder
Lucille Wenegieme: HeadCount, Executive Director
Austin Atteberry: Sing Me A Story, Executive Director
1:00PM Know Your Rights: Managing Your Music Licensing Portfolio
In the current global music landscape dominated by streaming, artists and managers must ensure meticulous tracking of micro-payments to maximize the value of their intellectual property. Surprisingly, millions of dollars go unclaimed by U.S. artists and songwriters annually. To prevent financial losses, it's crucial to register with key entities like SoundExchange, The MLC, and a Performing Rights Organization (PRO), emphasizing the importance of accurate data for proper earnings allocation. Neglecting this aspect poses a risk of revenue leakage from one's music rights portfolio, turning the dream of earning while asleep into a potential nightmare.
Moderator:
Neeta Ragoowansi: Music Managers Forum-US, President
Panelists:
Dae Bogan: The MLC, Head of Third-Party Partnerships
Omar Paredes: SoundExchange, Associate Director of Industry Relations
Brian Reyes: ASCAP, Associate Director of Pop/Rock Membership
1:50pm An Artist Management Masterclass
One of the most hands-on jobs within the music industry is that of the artist manager. While no two stories or pathways will ever be the same in this sector of the business - there are shared strategies that enable artist development and growth. Join established entrepreneurial artist managers sharing their extensive knowledge, expertise and advice on all aspects of the business. What are the key roles and responsibilities of an artist manager? What does it take to discover and develop great talent? We'll discuss how to nurture the manager-artist relationship, navigating different ways to market an artist, along with how to grow and sustain long-term artist careers.
Moderator:
Neeta Ragoowansi: Music Managers Forum-US, President
Panelists:
Paul Adams: New Community Management, Manager
Kristina Latino: Cornerscape Artist Management, Manager
Riley Moriarty: ThreeSixZero, Manager
Jeremy Gruber: Friends At Work, Head of Artist Marketing & Digital Strategy
2:40pm Concert Marketing & The Power of First-Party Data
The panel will examine how ever-changing algorithms, disappearing tracking cookies, and legitimate privacy concerns bring new challenges and opportunities to build relationships between artists and fans. This panel of experts will look at what’s new and what’s working in 2024 to help sell more tickets, merchandise, and music.
Moderator:
Fabrice Sergent: Bandsintown, Co-Founder / Managing Partner
Panelists:
Rob Sealy: Openstage, CCO
Edward Castillo: Figure It Out Agency, Founder
Jay Gilbert: Your Morning Coffee / Music Biz Weekly Podcast / Label Logic
3:30pm The Importance of Building an Authentic Fanbase
In the ever-changing music industry, the unwavering support of fans is vital for an artist's success. Beyond streaming numbers and ticket sales, establishing lasting personal connections via fan data in the form of contact information is key. Owning these fan relationships is crucial in the digital age, providing a direct line amidst platform shifts and algorithm changes. This connection not only offers control over current endeavors but also forms the foundation for diverse career growth. In short, direct fan engagement is indispensable for an artist's overall success and adaptability in the industry.
Moderator:
Emily White: Collective Entertainment, Partner
Panelists:
Raine Maida: drrops / Our Lady Peace, CEO
Kevin Lazaroff: amuse, A&R / Innovations
Melanie Seddon: TuneCore, VP of Global Marketing
4:20pm The Future of Musical Instruments and Tech Tools
From concept to delivery, the musical expression includes the use of instruments and tools along the way. From acoustic instrument-based music creation to immersive virtual experiences, how are these tools reshaping the musical landscape and empowering artists, producers, and enthusiasts to push the boundaries of creativity and connectivity?
Moderator:
Dendy Jarrett: Give A Note Foundation, CEO
Panelists:
Charles Armstrong: Bootsy Collins' Funktropolis Metaverse, CTO
Chris Denogean: Audix, Social Media and Community Manager Pro Audio
Gregory "Beef" Jones: Mass Appeal
Steph Carter: Marshall, Director, Culture Marketing
5:30pm Supporting the Next Generation of Artists
In a world where artist development is overlooked, what crucial steps are needed to nurture and empower emerging talent? Join us as we explore mentorship, educational initiatives and platforms aimed at providing aspiring artists with the tools, finance and guidance necessary for success.
Moderator:
Dana Droppo: Billboard, CBO
Panelists:
Bootsy Collins: Bootzilla, Chief Funkateer
Austin Paragas: amuse, Digital Partner Relations Lead
Eric Palumbo: beatBread, Head of Partnerships
Lawrence Waks: Reed Smith, Partner
7pm - 2am: Give A Note Foundation + Artist For Artist present TAKE ACTION x SXSW Official Showcase (2 of 2)
OUTDOOR STAGE
8:00PM Jeshi
8:50PM The Dumes
9:40PM Provoker
10:30PM Bootsy Collins & Peppermint Patti Co-Host w/ special guests FANTAAZMA, Henry Invisible, Young James Brown
11:30PM Slick Rick The Ruler
1:00AM Just Blaze
INDOOR STAGE
8:20PM Ken Yates
9:10PM Susannah Joffe
10:00PM SYCCO
10:50PM Varju
11:40PM Alec Meza
12:30AM DBMK
1:20AM Me Nd Adam
*RSVP includes opt-in to Take Action x SXSW partners.
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